A similar gesture took place in October 2016 for the Cleveland Indians to show his support.Įver since the basketball superstar has appeared numerous times in Beats commercials year after year. Soon enough, Beats had started to draw flak owing to its “signature bass” which the industry pundits deemed exaggerated.ĭespite that, Beats made a lot more noise after it cast James in one of its inaugural publicity stunts in December 2008 where he surprised all his teammates on the Cleveland Cavaliers with a pair of his custom Monster Beats Studio headphones. The $400 cans were hyped to have precise highs and mids on top of a deep, distortion-free bass and “ a sonic performance that’s unequaled” in any other headphones. Three-time NBA champion LeBron James is one of the headphones’ endorsers and had his exclusive custom pair called “Red 23” to reference his jersey number. In 2008, Beats by Dre initially partnered with Monster Cable to manufacture the brand’s first-ever pair of headphones called Monster Beats Studio. Endorsed Headphones: Beats Studio 3 Wireless. LeBron James – “Red 23” The King wearing the custom Thom Browne Studio3 x Beats by Dre Wireless Headphones In celebration of the brand’s 10th-year milestone, we’ve broken down a list of the best collaborations and celebrity-endorsed Beats headphones so far: 10 Best Celebrity-Endorsed Beats Headphones 1. On its first decade in, we’ve already seen a legion of famous people starring in collaborations, commercials, and campaigns. If there’s one company who almost always gets scrutinized around the web about how much they spend on celebrities to promote their products, Beats by Dre is the guilty suspect.įrom Lady Gaga to LeBron James, the brand knew too well who they should put on the frontline to influence the market.
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